Apple could release AirTag 2 if they keep selling it

Apple’s AirTags released last year are still classified (sometimes too), but sales are on the rise. The brand is seriously considering releasing a second version of its GPS tracker, according to Apple analyst and specialist Ming-Chi Kuo.

Source: FRANDROID / Anthony WONNER

Apple has yet to announce anything about a possible update to AirTags launched in April 2021. However, we can believe that the company is seriously considering doing so, given the prospect of connected blockchain sales.

If Apple sells more AirTags, it will release the second version

It is Ming-Chi Kuo, a new technology market analyst and specialist at Apple, who announced on Twitter that the AirTag 2 could be launched. According to him, “If AirTag shipments continue to grow, I believe Apple will develop the second generation“.

AirTag, which has not received much attention, has gradually grown in shipments since its launch. AirTag shipments are estimated to be around 20 million and 35 million units in 2021 and 2022, respectively. If AirTag shipments continue to grow, I think Apple will develop the second generation.

– 郭明 (Ming-Chi Kuo) (mingchikuo) June 19, 2022

He remembers that sales of Apple’s GPS tracker have been gradually increasing for a year, though”Didn’t get much attentionSales estimate it delivered up to 20 million copies for 2021 and 35 million copies in 2022. Note that this is not a noticeable increase in sales between the two years, as the AirTag was launched on April 30, 2021: so this older model didn’t have a full year In terms of sales.

Apple airTags
Apple Air Tag

probablyApple is waiting to see if its sales increase before making a concrete commitment to the second generation of AirTags. But one might think that Ming-Chi Kuo’s analysis is quite logical in itself. What we can now wonder about are what improvements Apple could make to its AirTag.

AirTag problem: tracking

Apple has decisively changed the market for connected beacons, thanks to its fame, but also thanks to the billions of iPhones that make it possible to find AirTags. If the apple brand didn’t revolutionize the product, it at least democratized it. During our testing, we criticized the lack of a button for a reverse search mode, in order to find your iPhone for example. Also, AirTag does not have a slit to pass a key ring through.

However, AirTag’s biggest problem was unexpected. Some users misuse it by tracking people without their knowledge. Apple is already doing several things to address this dominant problem. Now, if you put an AirTag in your bag, for example, your iPhone can alert you with a notification. On Android smartphones, the beacon may ring after a while. The police can more easily identify the owner of the AirTag as Apple can provide the information.

Apple AirTags bluetooth ballista wistiki samsung smarttag tiles
Apple AirTag // Source: FRANDROID / Anthony WONNER

As we noted back in March, it would be interesting for Apple and other connected blockchain manufacturers (Samsung, Tile for example) to work on an interoperability standard to make it easier to find these trackers, as well as a tracking alert.


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