Quebec is attractive, but not so much because of its language

Quebec has managed to climb to the top of the regional powerhouse rating created by Sanctuary Counsell, despite poor perceptions of its “culture” and “cuisine”.

Governance, Education, Influence and Entrepreneurship…: Quebec is always among the top runners, allowing it to outpace Ontario (2e rank), Bavaria (3e rank) and Victoria (4e rank) in the overall rankings of the London consulting firm, which examined 12 federal states from every angle – including 75 “objective” criteria such as the student-teacher ratio, the number of large museums or even the air routes accessible from the largest airport.

Quebec ranks second in the “governance” rankings, after Bavaria, “education,” after Ontario, and “international influence,” under Catalonia.

With 39 representations in 19 countries around the world, Quebec has a “strong” international influence. However, “it is not seen as making sufficient efforts in relation to the environment and combating climate change,” can we read in the report prepared by the Ministry of International Relations and Francophonie (MRIF) at a cost of nearly $100,000 and including duty I got a copy. “If Quebec’s policies, regulations and procedures do not match the discourse, it will have a negative impact on soft power In Quebec,” notes its author, Jonathan McCloy, while noting that Quebec has “great origins” in terms of soft poweror the power of persuasion.

In addition, Quebec lags behind Scotland, Massachusetts, Georgia and Wales on the digital front, and experts communicate in terms of persuasion power, public diplomacy and brand image who have not been a fan of high-speed internet access, whether wired or wired. Wireless is the second most populous province in Canada. Had it not been for Prime Minister Francois Legault’s online popularity – who “has developed a strong digital communications strategy with good levels of outreach and far-reaching messages” according to Sanctuary Counsell – Quebec would not have lasted long at five years old.e Number 12 of the “digital” sub-category.

Objective indicators are green, but they are not subjective indicators.

Cognition problem?

The survey report was conducted on about 6,000 people residing in one of the twelve “commercially important” states of Quebec – Germany, Australia, Belgium, China, Colombia, the United States, France, India, Japan, Mexico, Norway and the United States. Kingdom – refutes myths, including those that claim that Quebec culture and the French language attract audiences.

To the question “How would you rate the cultural presentation and cultural products of each of the following 12 regions? […] From 1 to 10″, respondents gave, on average, 6.67 points to Quebec, pushing it to 8e Rank out of 12.

identifies author2021 Regional Soft Power Index. An assessment of the power of attraction in Quebec in a global context. In his view, “It is important that the French language remain at the heart of the story and brand of Quebec City, but it is also important, in the context of Quebec’s pull of power, to ensure that the non-French speaking international audience understands the added value of this particularity and does not see it as a hindrance to visiting Quebec” .

Distrust of the French language harms “Quebec’s reputation for friendliness toward tourists from non-French-speaking markets,” notes Jonathan McClury, noting thate A place designated by the international public in Quebec to “welcome tourists” even before the arrival of the echoes of the Law of Respect for the Official and Common Language of Quebec, French (Bell 96).

Quebec “landed with average scores or below average” not only because of its “culture” and “tourist welcome,” but also because of its “cuisine” (6e rank) and its “political value” (4e Rank).

However, Quebec “has no shortage of world-class restaurants, particularly in its largest city, Montreal,” says Jonathan McClury, after noticing that Quebec chefs have not yet been able to tickle the taste of the Michelin Guide. There is definitely an opportunity here to improve perceptions. The cuisine can play a greater role in promoting Quebec internationally, and to the extent possible, MRIF should communicate with food journalists and overseas tasters to ensure a better knowledge of the latest offerings and trends in Quebec cuisine.”

Quebec, in all categories combined, got best scores from Colombians, Indians, and Mexicans, and worst scores from Japanese, Australians, English and French. “France puts Hokkaido, Victoria and even Ontario above Quebec,” the British consulting firm is keen to mention.

MRIF Deputy Minister Sylvie Barcelo welcomed the results of the sounding, which is not without “surprise”. “We should highlight in our own contacts in the field, not only in Quebec, the presence of Quebec artists, and make connections with the music from here” so that “Mr. and Mrs. Everyone” in South Korea or in Germany for example is aware of the attendance and not just members of the industry Who are there, you think. To achieve this, Quebec will be seen and heard more around the world, particularly with the help of social media, the senior official promised.

The foreign policy instruments in the hands of federal states such as Quebec are often limited to those associated with force of attraction or soft power », a concept developed by the American professor Joseph Nye. “Provincial, state and county governments are most adept at using soft power You will be better positioned to attract investment, tourists, students and talent, as well as provide leadership on issues of global importance such as environmental sustainability and transnational rules and regulations.

Classification of areas according to their attractive force

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