Nicholas Dersch is the National Director of Community Health at Groupe SOS.
An informational and awareness campaign on LGBT+ issues and discrimination was launched with the Tinder dating app for LGBT users at the end of May. It tells us more about the goals of this original campaign.
Comet: How did you design this campaign with Tinder?
Nicholas Dersch: The SOS Group has been committed to community sexual health issues for several years. Our health centre, Le Checkpoint Paris offers a free sexual health offer for people of the LGBTQI+ community, including screening for STDs and HIV, on-site treatment in case of a positive STI result or referral to specialist services in HIV positive result status, initiation and follow-up of PrEP…
Tinder has reached out to us, in continuation to its anti-homophobia commitments, to build a campaign with us on the highly visible issue of the health consequences of LGBTphobia. In fact, the discrimination that LGBT people experience has direct effects on the mental and sexual health of the victims: isolation, delays in treatment, etc. This campaign makes it possible to spread awareness messages, introduce Le Checkpoint Paris, and save resources. Fighting inequality in access to care requires a commitment alongside the communities most at risk: that’s what we’re doing here with Tinder.
“Fighting inequality in access to care requires a commitment along with the communities most at risk.”
Who is this campaign targeting in the first place?
It is intended for all Tinder users. This campaign primarily aims to raise awareness among people who do not belong to the LGBTQI+ communities by reminding them that LGBTphobia has a negative impact on the mental and physical health of LGBTQI+ individuals, and that they can experience discrimination in all areas of social life, even in those that must They are a priori the most inclusive and respectful of sexual identities and sexual orientations, such as places of care. So we wanted to take advantage of the space Tinder offers to transfer data from Public Health France which is of particular concern. In fact, 9% of homosexuals reported having experienced at least one episode in which they felt homophobic, in most cases resulting in a rupture or abandonment of care. One in four transgender people said they had given up seeing a doctor in the past 12 months for fear of discrimination. It is essential that people who do not experience this LGBT discrimination are aware of their detrimental impact on the health and ability of LGBTQI+ to care for their own health.
We also wanted to reach out to Tinder + LGBTQI users, in particular those who live in Ile-de-France, to inform them of the publication of our new health offer, whether it is a quick check, delivery of STI treatments on site, extensive consultation periods dedicated to PrEP as well as specialist consultations that meet the specific needs of health professionals committed to the LGBTQI+ communities.
Were you able to actually measure the effects of this campaign, and if so, how did that translate?
At the end of the campaign, Tinder will be able to measure its impact and analyze feedback from its users, so not before the end of August. But since May 24, when the campaign started, several people visiting the checkpoint told us that they learned of a community sexual health center dedicated to LGBT people and sex workers on Tinder. This reinforces the idea of communicating through various media to inform and raise awareness among audiences far from our usual communication channels.
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