Lashi Air (1)
Introductory price €99
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The Nothing brand strives to not do anything like the others and uses all possible marketing tricks to get people talking about its products. Since announcing the arrival of Nothing Phone (1), Carl Pei, co-founder of OnePlus and founder of Nothing, has been laying around the latter in shuffles and shuffles… while mocking the rest of the industry for its lack of originality.
While Nothing Phone (1) was scheduled to launch on July 12 at 5 p.m., the company decided to auction off a hundred copies on StockX, a site that initially specialized in reselling collectible sneakers. The sale in question will end on June 23.
Each copy will be numbered, giving it a letter “Unique” By brand. It is above all about attracting wealthy and curious customers in order to increase public interest in the product. A technique that Carl Pei has mastered well for years.
After being invited to Art Basel, the great art fair that takes place in Switzerland, he took a stand again, scratching the sector giants in passing. “For years, it seemed like all the artists had left the industry. All we had left was promotion, cold and tasteless. It’s time to give it all a new look.”confirmed.
Popular youtubeur Marques Brownlee has been fitted with the smartphone ahead of its official presentation. We can see that the device is inspired by the “open” design of Nothing Ear (1).
If at first glance it looks like a white iPhone, then the back of the phone allows you to notice some internal elements. We discover an ingenious illuminated interface consisting of LEDs, which make it possible to send a signal to receive notifications, messages or calls. It can even be customized to set an animation for a specific contact, or to check the charging status of a mobile phone. An original idea, even if it didn’t revolutionize the industry.
The brand is less up to date on the technical paper or the real possibilities that the software overlay offers.
However, many rumors suggest that it will be a mid-range smartphone. Thus, we are entitled to a 90 Hz Oled panel, a 7-series Snapdragon SoC and a 50 MP main sensor. Nothing is necessarily surprising in the current market. So we understand why the company doesn’t communicate more in this aspect, and prefers to focus on the (certainly interesting) design of its product.
As quickly as information leaks out – and where the brand publishes it – it’s entirely possible that we’ll know all about Nothing Phone (1) before its official launch. It remains to be seen if he really has the ability to destabilize the opposing forces.
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