The 40-storey tower of Guy Laliberte was displayed in the middle of a heritage space

Guy Laliberté plans to demolish an annex to the Maison-Alcan complex, a group of historic and heritage buildings in downtown Montreal, in order to erect a 40-story apartment tower there as part of a new project.

Prével, a major Quebec real estate developer, has taken steps in recent weeks with the Ministry of Culture and Heritage to obtain the necessary permits to demolish a building located in the heart of a space in downtown Montreal, famous for 40 years for its successful incorporation of architectural heritage into public and private urban development.

The project was introduced by Néonacla, the real estate arm of Lune Rouge, with the activities of the former president of Cirque du Soleil, Guy Laliberté spearheading the activities. The building is part of a quadrilateral made up of several buildings belonging to Mr. Laliberté, which housed offices for various companies, including Sagard Holding, Telus, Electronic Arts and Zù.

The construction project provides for the construction of a 40-storey residential tower, specified in the Register of Companies.

in contact with dutyLune Rouge confirms the existence of the project, while not wishing to reveal its partners: “So we are working on this file, but we are currently bound by confidentiality agreements with third parties. Ditto for Prével, also stingy with comments: “We confirm, however, that we are indeed analyzing a project on the Maison-Alcan site. »

This is not the first time that real estate projects are featured on this site.

The building in question is located at 2050 Stanley Street in downtown Montreal. Really where the quadrilateral has been classified as heritage since 2017. This important heritage complex, which was created at the beginning of the eighties by the Alcan company in cooperation with the public authorities, embodied at that time a kind of revenge after the destruction in the serials that caused the sector to lose several traces of its glory Previous.

Maison-Alcan opened “a decade after Van Horn’s abused home was demolished,” explains Dino Bombaro of Heritage Montreal. It sums up: “Finally, there was a global vision that integrated heritage and urban development.” “The grand president of Alcan could have decided to go elsewhere. The gesture of settling there was strong. He represented a trust in the city, by integrating historic spaces and communal spaces,” in a collaboration never seen before in Montreal.

“Evaluation of future work”

The site where the developers want to erect a new tower, offering for sale or rent about 250 homes, as indicated by various previous projects, is located in the so-called “Golden Square Mile”. It is more specific in this heritage classified setting, the complex de la Maison Alcan. Despite its proximity to the Heritage Area under protection, 2050 Stanley Street escapes state protection.

The company first wanted to hold discussions with representatives of the Ministry of Culture and Heritage “to evaluate the upcoming work in order to transform the complex […] wants to ensure their sustainability but also successfully reposition them in the Montreal commercial real estate market,” as explained in the lobbyist’s registry.

We find in this group of buildings nineteene The very Victorian and Imperial century in Montreal, such as the Donacona Building, which houses the Winter Club, and the church whose entrances overlook Drummond Street. Among them, the former Salvation Army Tower, accessible from Stanley Street, is not protected in the same way as the others.

persuading the state

According to the business registry, the project intends to “convince the Ministry of Culture and Communications not to exercise its right of pre-emption in relation to the listed buildings,” while assuring “decision makers” that the planned interventions “are minimum standards and respect for the heritage character of the site.”

Since 2019, Guy Laliberté’s flagship Lune Rouge and partner Canderel have already delivered several high-rise construction projects for the city of Montreal on the same site.

There was talk of erecting two towers connected by a pedestrian bridge. After Canderel withdrew, it was now a single tower scenario defended by Mr. Laliberte’s company.

The current complex forms an island in which diverse networks of green spaces are integrated, connected to the neighboring buildings by galleries. Nearby are also the Mount Stephen Club and Mount Royal Club, two long-running, upper-class institutions in Montreal.

Let’s see in the video



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