if you think Launch your websiteYou will need to choose a platform to create it. You will need to find software that is reliable, easy to use and that meets the expectations you have set for your brand.
Whether you’re aiming to build your site yourself or have it handled by a digital marketing agency, it’s important to know the pros and cons of your options.
Indispensable, WordPress is often named when it comes to Website design.
WordPress, what is it?
WordPress is the so-called CMS, for Content Management System or content management software. WordPress was created in 2003, a program called open sourceThat is, it is free and free.
today, Almost 35% of websites are WordPress sites. Many companies use it, from the small corner store to the largest international companies. WordPress adapts to all kinds of professional sites: presentation sites, e-commerce sites, online magazines, discussion forums, blogs or even portfolios.
If more than 500 sites are created daily on WordPress, it’s not for nothing. Content Management System (CMS) has huge advantages over the competition, but it is very useful for its users.
1. WordPress is very easy to use
Unrivaled WordPress assets In the eyes of many lies in its ease of use. It’s as quick to install as it is to get started!
CMS is accessible to both professionals in digital marketing Only for beginners. If it is a real playground for the former, then the latter especially appreciates the ergonomics of its interface, which is very intuitive. The dashboard navigation menu is easy to understand and easy to find your way around.
It is accessible to anyone who knows a little about which web codes to use Core Features of WordPress. The platform does not require any coding knowledge to add and modify content or insert graphic elements. No more stress, no need to master HTML/CSS Create your site with WordPress !
2. WordPress has a lot of subscribers
WordPress community Very sophisticated and very active! There are many articles, forums or tutorials available on the web regarding CMS. If you have questions or are looking for new tips to improve your user experience with WordPress, you will definitely find what you are looking for with a Google search.
In addition, the Francophone community is fairly well represented. Many developers, specialists or enthusiasts share their best practices in French.
you also have Access to WordPress support If you need support or you can hire a digital agency that probably handles dozens of WordPress sites annually.
3. Many themes and accessories available
WordPress is a file open source, which means that its code is free and can be modified. Enthusiastic developers around the world can design themes, Add-ons or some widgets which you can download.
So you can reach Over 55,000 WordPress Plugins To customize your appearance according to your needs and the needs of your business.
If you’re thinking of a new feature that would help you manage your site, tell yourself that it’s definitely already been created! these Add-ons Sometimes it’s free and sometimes it’s paid. Some developer companies also offer subscription plans to access their directory.
Using existing themes and modules saves you time and money! You can save costs and development times. You just have to adapt what has already been done to your business needs. You also have the option of launching a fairly simple first version of your site and developing it over time.
4. SEO Optimization CMS
Search engine optimization specialists I especially enjoy working with WordPress sites. The CMS automatically generates metadata, allowing you to display a title and description related to the content of your various pages in search engine results.
The many plugins available make it easy to enhance the natural referral of WordPress sites. The most famous of them, YOAST SEO, offers the ability to analyze your pages from specific keywords. You can also easily customize meta titles and metadata according to search engine optimization strategy Accommodation.
In general, the work of SEO experts is simplified to serve SitemapsCombine different modules to track data and perform a full set of optimization tests over time.
5. Great for blogging…
Originally, it was WordPress Designed specifically for blogging. It has been well developed since then and now offers many features, but it remains an excellent CMS for editing a blog.
WordPress allows you to customize your blog according to your wants and needs. You have the option to add categories and filters. Different authors can easily collaborate and keep your blog alive.
6. … and e-commerce
woocommerce It is the most popular and used extension for Create online stores on WordPress. It competes with e-commerce sites like Shopify because it is easy to use while being efficient. It is well adapted to the merchandising of physical and digital products or to the offering of services.
This is a free module with plugins that can be downloaded if you want to improve your service in terms of billing or delivery, for example. but there Add-ons for booster Your visibility and sales through marketing campaigns.
Note that you have to choose a Woocommerce compatible starter theme if you want to use the extension, not all of them are!
7. One responsive design quick to set up
Offering a mobile-friendly site is imperative to ensure a sufficiently satisfying experience for your users. In addition to providing a good quality of navigation to your visitors, you improve your natural references because search engines take this parameter into account and prefer sites responsive.
Fortunately, most of the themes available on WordPress include a design responsive And the ergonomics adapt to different screen formats. So it is very easy to implement the necessary plugins to allow you to master your website and all its aspects.
whether WordPress Advantages Proving to be an undeniable asset, CMS still has some weaknesses that should not be overlooked.
Attractive to pirates
While there are many plugins available in the WordPress directory, always make sure to rate the quality of the source to ensure the integrity of your site. Some extensions are sometimes accompanied by malicious scripts.
You may be the target of hackers who use the power of WordPress and the free, accessible source code to their advantage.
Find reviews and comments on Add-ons want to install. Make sure it has already been tested. Make sure to protect your company’s confidential data and don’t let the wolf into the barn!
Another disadvantage of sharing the source code with an unlimited number of collaborators: the code of some themes is not optimized by professionals who will take care of perfecting and updating them. If it contains unnecessary bits of code, it can slow down site load times and make browsing unbearably fast.
And unless you are a developer, it is impossible to know if the code is good enough to boost your website speed.
Although many themes are available for your website, Customize graphics The one you choose will require a little more skill. Sometimes creating a mockup is the easiest way to make sure you stick with your brand image.
So you may need to use the services of a graphic designer or an agency that specializes in digital marketing to support you and build a site that reflects your image.
WordPress is a very powerful software today. Easy to use, it offers plenty of features to take advantage of to take your website to the next level. To make sure that you are fully exploiting the potential of this CMS, feel free to contact a digital agency that can advise you and take charge of the technical aspects and design of your site.
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