Not everyone’s grand prize, the grand prize

Businesses benefit from the arrival of the great Formula 1 Circus, especially in downtown Montreal and at the hubs of Hilal Avenue and Saint Laurent. But not all neighborhoods benefit from the same spin-offs. Newspaper Went to survey the dealers in this area.

• Read also: F1 drivers’ favorite hostel

COUCI-COUÇA in HOCHELAGA-MAISONNEUVE

Waitress and bartender Carolan Birubi has seen an increase in customers over the past few days.

Photo by Oliver Burke

Waitress and bartender Carolan Birubi has seen an increase in customers over the past few days.

The influence of the Grand Prix was felt at Restaurant Hélicoptère, a very popular Ontario street establishment, in Hochelaga-Maisonneuve. “Normally we have about fifty customers on Wednesdays, and this week it was about a hundred. It’s quite unusual,” says Carolan Birubi. A bit further out in the Bagatelle Bistro, we didn’t see any change. From foreign customers, but we don’t go crazy.”

Bar works fine…without F1

BJ Labonté and his son Brandon were expecting a big night on Friday at Lady Davidson's Taverne, but not because of F1.

Photo by Oliver Burke

BJ Labonté and his son Brandon were expecting a big night on Friday at Lady Davidson’s Taverne, but not because of F1.

An institution in Hochelaga-Maisonneuve, Taverne Lady Davidson, has been running at full speed for several weeks. However, F1’s arrival has nothing to do with good results. “We had shows, so it was going well. But I don’t have anyone who came in as part of the Grand Prix. People choose Taverne Lady Davidson because it’s always good, people love to come here,” says owner BJ Labonté with a wide smile. .

Downtown, shift work…from 5pm!

Haran Alfred, owner of Eggspectation, is smiling with his colleague, even though work days can extend until 5pm!

Photo by Oliver Burke

Haran Alfred, owner of Eggspectation, is smiling with his colleague, even though work days can extend until 5pm!

In the heart of the Grand Prix Center, right next to Crescent Street, the restaurants are doing great business. Even Eggspectation, an establishment that specializes in brunch, extends its hours over the weekend. “We have a 70% increase in attendance. But we are short on people! Most of the staff here started at 5 am and will work until 10 am. These are great days for us,” says Haran Alfred, the owner of the restaurant on Rue Maisonneuve.

We hope in the gay village

At the newly renovated 1309 Taverne Urbaine, owner Denis Turgeon hopes for a lucrative weekend.

Photo by Oliver Burke

At the newly renovated 1309 Taverne Urbaine, owner Denis Turgeon hopes for a lucrative weekend.

Owner of the newly renovated pub, rue Sainte-Catherine, in Gay Village, Denis Torjeon is positive and hopes to enjoy F1. “We are thinking of introducing the race on Sunday morning,” he told us. A little further afield, on Club Date, you’ll rarely see F1 fans. “They are more likely to come here than the patrons of the Francos Festival,” explains Jean-René Fournier, the bar manager.

Luxury… Not necessarily winning

Catherine Leduc doesn't expect to make more sales over the weekend.  On the other hand, she says she is so happy to see Downtown live again.

Photo by Oliver Burke

Catherine Leduc doesn’t expect to make more sales over the weekend. On the other hand, she says she is so happy to see Downtown live again.

You might think that luxury stores fill up with customers during the Grand Prix. But when you pass register, rue de la Montagne, in the middle of the city, there were very few consumers in the shops. “Tourists don’t necessarily come here, we don’t attract that kind of customer because of our offering. Mostly locals are the ones buying here,” says Catherine Leduc, manager of luxury cutlery store Christofle.



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